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Manage referrals and campaigns

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What does this do for me?

The referral program rewards both the referrer and the referred customer, turning your existing members into advocates. Bonus campaigns let you run time-limited point multipliers to boost engagement.

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1. Set up the referral program

  1. In the app sidebar, select Referrals.
  2. Toggle Referral program to enabled.
  3. Set the Points awarded to the referrer and Points awarded to the referred friend.
  4. The app generates unique referral URLs and codes for each customer automatically.

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2. How referrals work

  • Customers get a unique referral URL and code, displayed in the storefront loyalty hub and referral widget.
  • When a referred friend places their first order, points are awarded to both parties.
  • Anti-fraud protection includes rate limiting, velocity checks, and self-referral prevention.
  • First-order ownership is decided by the order’s Shopify time, not webhook arrival order.

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3. Run bonus campaigns (Pro+)

  1. In the app sidebar, select Referrals > Campaigns.
  2. Select Create campaign.
  3. Enter a Name and Description.
  4. Set the Multiplier (e.g., 2x or 3x points).
  5. Choose Start date and End date.
  6. Optionally target specific products, collections, or VIP tiers.
  7. Toggle Active to start the campaign.
Campaigns appear on the storefront automatically during the scheduled window.

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4. Track performance

  1. In the app sidebar, select Analytics.
  2. View referral conversion metrics and campaign performance.
  3. Use Cohorts (Pro+) to segment customers and measure referral impact.

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Next steps