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Create and manage a campaign

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What does this do for me?

A campaign is a scheduled promotion. You choose which products are involved, when it starts and ends, and what the app does at each boundary — publish or unpublish products, activate or deactivate a discount, apply price edits, show a popup, send an email, and switch themes. When the campaign ends, the app restores what it changed.

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Create a campaign

1. On the Dashboard, select Create campaign.
2. Under Campaign details, enter a Campaign name and choose Start date & time and End date & time. Times are interpreted in the shop-local timezone shown below the fields.
3. Under Audience, optionally choose a Shopify customer segment. Any segment defined in the Shopify admin is available. This is required if you send a campaign email.
4. Under Products, enter a Search products term or leave it blank to browse active products, then select Search. Use Add to select products and Remove to deselect them. You must select at least one active product.
5. Under Discount code, enable Add a discount code and set the Discount code, Discount type (Percentage or Fixed amount), and value. Turn on Apply to entire store instead of only selected products to target the whole store rather than only the selected products.
6. Optionally enable any of the gated steps below, then choose Save as draft or Create & schedule.

When you Create & schedule, the app sets the campaign to SCHEDULED. Choosing Save as draft keeps it editable until you are ready to schedule it.

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Pro bulk variant price editing

Under Pro bulk variant price editing, enable Apply a variant-level sale price edit to every selected product variant. Choose a Price edit type (Percentage markdown or Fixed amount markdown) and a Markdown (%) or Markdown amount. The original price is preserved as the compare-at price and both are restored at the end of the campaign. This requires the Pro plan.

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Advanced smart intent popup

Under Advanced smart intent popup, enable Show a campaign popup after scroll and time heuristics are met. Set the Headline, Body, optional Discount code to display, Scroll depth trigger (%), and Time on page trigger (seconds). Before scheduling, activate and save the storefront app embed from Settings, and repeat after publishing a new theme. This requires the Advanced plan.

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Advanced campaign email

Under Advanced campaign email, enable Send a campaign email to the selected customer segment. Choose a segment under Audience, then set the Email subject and Email body (HTML supported). Emails are sent only to customers who have opted in to email marketing and include your store name, postal address, and a one-click unsubscribe. This requires the Advanced plan and counts against your monthly email allowance.

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Automated promo theme swapping

Under Automated promo theme swapping, choose a Theme to publish at campaign start. The original theme is restored at the end of the campaign. This requires the Advanced plan and Shopify theme permissions.

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Manage an existing campaign

On the Campaign detail page you can:

• Schedule Campaign — schedule a draft that is not yet scheduled and has no required approval.
• Cancel Campaign — cancel a SCHEDULED or RUNNING campaign. Cancellation removes queued jobs, deactivates the discount, restores the theme when needed, and unpublishes products the campaign published.
• Edit — open the edit form for a DRAFT or SCHEDULED campaign.
• Delete — permanently remove a draft that has never run and is not part of a bundle.

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Approvals (Advanced)

If your store uses approval workflows, a draft can be submitted for review. Only one staff user requests approval and a different staff user approves or requests changes. Editing an approval-managed draft resets its review state, and an approval-managed scheduled campaign must be canceled before it can be edited. Only the Shopify store owner can disable an approval workflow.