Run A/B experiments on sort strategies

What does this do for me?

A/B Experiments let you compare two sorting algorithms on one collection and read a revenue-per-visitor result in the app. This is an Advanced feature.

1. Open A/B Experiments

From the Home screen, select A/B Experiments, then select Create experiment. The Create A/B experiment dialog lets you choose a collection and the two sorting algorithms to compare.

2. Enable the storefront collector

Enable Toolkit A/B & Tracking in the theme editor. The embed reads the assignment, reorders the rendered collection, and records view and purchase metrics. The default grid selector is Dawn’s #product-grid; other themes can configure their product-card container in the embed settings.

3. Review results

The experiments table lists your experiments. Select one to see its revenue-per-visitor summary by variant. Paid-order revenue is attributed through signed cart receipts and the orders-paid webhook.

4. Requirements

Both algorithms must have the data they need for a cohort to be counted — for example, margin requires costs for every variant, and revenue and sell-through require stored product signals. See the developer API reference for the full requirements.