Merchant guides
What does this do for me?
These guides walk you through setting up and using Merchandising & Content Toolkit for your store, from the initial checklist to billing.Getting started
- Getting started with Merchandising & Content Toolkit: install the app, open the setup steps, and enable the first theme blocks.
Merchandising
- Configure sorting rules: automatically reorder a collection by availability, metafields, or advanced signals.
- Organize your collection hierarchy: define parent and child relationships between collections.
- Build storefront content with the Content Builder: add and reorder blocks from 16 types for products, collections, and pages.
- Set up storefront theme blocks: choose a theme and add or activate the seven theme extension blocks.
Advanced tools
- Generate smart urgency tags: generate rule-based urgency badges from your sales and inventory data.
- Run A/B experiments on sort strategies: compare two sorting algorithms on a collection by revenue per visitor.
- Connect Google Analytics 4 for sorting: connect a GA4 property to use page views and bounce rate as a ranking signal.
- Auto-curate dynamic collections: automatically populate a collection from top sellers, new arrivals, or low-stock products.
Billing
- Plans, billing, and your subscription: compare plans, choose a billing cadence, and manage your subscription through Shopify.