> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pcnaid.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Merchant guides

> Setup and how-to guides for merchants using Merchandising & Content Toolkit.

# Merchant guides

## What does this do for me?

These guides walk you through setting up and using Merchandising & Content Toolkit for your store, from the initial checklist to billing.

## Getting started

* [Getting started with Merchandising & Content Toolkit](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/getting-started.md): install the app, open the setup steps, and enable the first theme blocks.

## Merchandising

* [Configure sorting rules](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/sorting-rules.md): automatically reorder a collection by availability, metafields, or advanced signals.
* [Organize your collection hierarchy](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/collection-hierarchy.md): define parent and child relationships between collections.
* [Build storefront content with the Content Builder](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/content-builder.md): add and reorder blocks from 16 types for products, collections, and pages.
* [Set up storefront theme blocks](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/theme-blocks.md): choose a theme and add or activate the seven theme extension blocks.

## Advanced tools

* [Generate smart urgency tags](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/smart-urgency-tags.md): generate rule-based urgency badges from your sales and inventory data.
* [Run A/B experiments on sort strategies](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/experiments-ab-testing.md): compare two sorting algorithms on a collection by revenue per visitor.
* [Connect Google Analytics 4 for sorting](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/ga4-analytics.md): connect a GA4 property to use page views and bounce rate as a ranking signal.
* [Auto-curate dynamic collections](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/dynamic-collections.md): automatically populate a collection from top sellers, new arrivals, or low-stock products.

## Billing

* [Plans, billing, and your subscription](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/guides/plans-and-billing.md): compare plans, choose a billing cadence, and manage your subscription through Shopify.

For technical context, read the [architecture overview](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/developer/architecture-overview.md).

[Pcnaid Documentation](https://docs.pcnaid.com/namespace/index.md) › [Shopify Ecosystem](https://docs.pcnaid.com/hubs/shopify-ecosystem/index.md) › [Merchandising & Content Toolkit](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/index.md) › [Merchant](https://docs.pcnaid.com/nodes/shopify/merchandising-content-toolkit/merchant/index)


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